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GERTRUDA DAMBRAUSKAITE
A2 Media Portfolio
Links Between Audience, Advertisement and Magazines
Specific genre of artists, in this case rock bands, are more likely to advertise their music in magazines that cater to their target audience. This ensures that their audience is more likely to see their magazine adverts and are able to gain more fans who are interested in the same genre of music.
Artists are more likely to advertise their music in the magazines that are most reflective of their brand as well as their music. For example, worldwide artists such as Taylor Swift and Adele are more likely to advertise themselves and their music in more prestige magazines such as Vogue as it goes well with their brand and is more likely to reach their target audience.
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