Richad Dyer explores how the music industy uses artists for financial gains. Stars are manufactured by the music industry to serve a purpose be it to make money. Dyer splits his theory into three sections: audiences and institutions, constitution and hegemony.

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Audiences and institutions is the idea that artists are made for the sole purpose of making money. As they become more and more famous and become a household name, they are able to reach a wide range of audience and appeal to a specific demographic that they choose. For example, it could be argued that Rihanna was made to promote new trends such as hair and fashion. Constitutions is more or less the same as audiences and institutions.

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Hegemony is the idea that the audiences can relate to a feature of a star that they admire. Some of the audiences may try to replicate the artist's behaviour which may be both a good and a bad thing. For example, artists who promote kindness and empowerment may have a positive effect on audiences whereas an artist who drink or uses drugs may promote negative behaviour.