GERTRUDA DAMBRAUSKAITE
A2 Media Portfolio
Goodwin's Music Video Theory
Goodwin's main principles:
1. Links between the music and the visuals
2. Links between the music and the lyrics
3. Genre characteristics
4. Intertextual references
5. Voyeurism
6. Demands of the record label
7. Performanc/narrative/concept based music videos
Example of link between the music and the visuals
The editing correlates with the syllables that the artists sings and the beat of the song.
Example of links between music and the lyrics
At the beginning of the music video the lyrics ''Hold onto me'' correlate with the couple embracing and the father holding up his child.
​
​
Example of Genre characteristics
This particular music video has characteristics the correlates with its genre (singer-songwriter) such as long/slow camera shots, close ups of the artist and aesthetically pleasing camera shots.
example of Intertextual reference
Intertextual reference in this music video is to Shakespeare's 'Romeo and Juliet'
example of voyeurism
This music video has shots of women in minimal clothing dancing among the men appeals to the male gaze and objectifies women.
example of the Demand of the record label
Some record labels may demand an artist to portray a certain image or brand. For example, this artist may be demanded to portray an 'edgy' image that would appeal to a younger demography as the image of living life to the fullest would be exiting for the younger audience.
example of performance/narrative/concept music video
This music video is an example of a narrative music video as it tells a story of two people dealing with a break up.